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Business acronyms quiz

Twelve workplace acronyms, from ROI to CTA. Everyone has heard them in meetings, but can the room say what they stand for?

Business acronyms quiz illustration

A light warm-up for team meetings and onboarding days. Every question is an acronym people hear at work, with four possible meanings to choose from. The explanations say what each term actually means in one line, which helps new starters and settles a few old arguments.

How to run it

  1. Open a team meeting or a new starter session with it. It takes about 9 minutes and nobody needs to prepare.
  2. After each answer, ask who uses that acronym every week and what it means in your company.
  3. With new starters, add the acronyms your own company uses most as extra questions in the editor.

Questions and answers

  1. 1What does ROI stand for?

    • ARate of interest
    • BReturn on investment
    • CRevenue over income
    • DRisk of inflation
    Reveal answer

    B. Return on investment

    Return on investment compares the profit from something with what it cost.

  2. 2What does KPI stand for?

    • AKey performance indicator
    • BKnown profit increase
    • CKey product idea
    • DKeep plans intact
    Reveal answer

    A. Key performance indicator

    A KPI is a measure used to judge how well an organisation, project or activity is doing.

  3. 3What does B2B stand for?

    • ABack to basics
    • BBring to board
    • CBusiness to business
    • DBudget to budget
    Reveal answer

    C. Business to business

    B2B is trade where a business sells to other businesses rather than to consumers.

  4. 4What does SaaS stand for?

    • ASales and support
    • BSecure app system
    • CShared applications server
    • DSoftware as a service
    Reveal answer

    D. Software as a service

    With SaaS, a provider delivers ready-to-use software online and runs everything behind it.

  5. 5What does CRM stand for?

    • ACustomer relationship management
    • BCentral resource manager
    • CCost reduction measure
    • DClient report module
    Reveal answer

    A. Customer relationship management

    CRM is how organisations manage and analyse their interactions with customers.

  6. 6What does OKR stand for?

    • AOperations and key risks
    • BObjectives and key results
    • COutput and KPI review
    • DOpen knowledge repository
    Reveal answer

    B. Objectives and key results

    OKR is a goal-setting framework, popularised by Andrew Grove at Intel in the 1970s.

  7. 7What does SWOT stand for in a SWOT analysis?

    • ASales, work, operations and targets
    • BSystems, workflows, outputs and tools
    • CStrengths, weaknesses, opportunities and threats
    • DStrategy, worth, offers and trends
    Reveal answer

    C. Strengths, weaknesses, opportunities and threats

    A SWOT analysis identifies the strengths, weaknesses, opportunities and threats of an organisation or project.

5 more questions in this template

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Sources

Every answer in this template was checked against these pages. Links last checked 13 October 2026.

  1. Return on investment - Wikipediaen.wikipedia.org
  2. Performance indicator - Wikipediaen.wikipedia.org
  3. Business-to-business - Wikipediaen.wikipedia.org
  4. Software as a service - Wikipediaen.wikipedia.org
  5. Customer relationship management - Wikipediaen.wikipedia.org
  6. Objectives and key results - Wikipediaen.wikipedia.org
  7. SWOT analysis - Wikipediaen.wikipedia.org
  8. Environmental, social, and governance - Wikipediaen.wikipedia.org
  9. Unique selling proposition - Wikipediaen.wikipedia.org
  10. Minimum viable product - Wikipediaen.wikipedia.org
  11. Net promoter score - Wikipediaen.wikipedia.org
  12. Call to action (marketing) - Wikipediaen.wikipedia.org

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